Oludemilade Martin Alejo (born January 29, 1993), popularly known by his stage name YCEE, is a Nigerian rapper and song writer currently signed to Tinny Entertainment. He rose to limelight after one of his singles titled "Condo", which features vocals from Patoranking, earned him two nominations at the 2015 Nigeria Entertainment Awards. He was also nominated in the "Best Artist in African Pop" category at the 2015 All Africa Music Awards.
As
part of Sony Music Entertainment’s expansion across Africa, the entertainment
giant label has just announced an exclusive deal with Ycee of Tinny
Entertainment, today in South Africa. The unprecedented distribution deal will
see the rapper’s first E.P,’ The First Wave’ released under the Sony umbrella.
With this move, Ycee joins the likes of Nigerian superstar Davido, as well a
few other acts as part of the signees to Sony Music family.
Michael
Ugwu, General Manager, Sony Music West Africa stated
“I’m
extremely proud to welcome Tinny Entertainment and the amazing talent that is
Ycee to the Sony Music Entertainment West Africa family. I’ve watched this team
grow over the past few years and I am amazed at how they have navigated the
industry to reach this stage. Ycee is the future of Hip Hop in Africa and will
be front and centre of SME West Africa’s strategy as we take Africa to the
World.”
According
to Arokodare ‘Tinny’ Timilehin, CEO Tinny Entertainment,
“We
are very excited about the future for both Ycee and Tinny Entertainment. This
is a stamp of approval on all the hardwork we have put in through the years and
an indication of even greater things to come” he added. Expressing his
excitement at the deal, Ycee posted on Instagram “Great things happening,
alongside Tinny Entertainment, I’m so proud to become part of the Sony Music
family!!”
This
weekend, Ycee who has been nominated in two categories; ‘Best Hip-hop’ and
‘Breakthrough Act’ will be performing at the MTV Africa Music Awards the
MAMA’s.
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